We are owned by cyclists. We are staffed by cyclists.
We exist for cyclists 
– all of them.

Located in the historic district of Richmond, VA, we build, sell and repair bicycles as well as stock bicycle apparel, accessories and components. We are deeply invested in bicycle culture and community. For this reason we take great pride in offering the best experience with every customer we meet.

From the Blog

Product Spotlight - Industry Nine Wheels

Wheelsets are often the first upgrade we recommend to trail or off-road riders looking to improve upon their current setup. Weight, stiffness, hub engagement and a rim that is tubeless ready are all considerations when choosing a new wheelset. While there are several options for tubeless rims out there, few hub...

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Guts, Gravel & Glory - Charlie's Rigid Cannondale 29er

Charlie raced and won the A Race at Guts, Gravel & Glory a few weeks back. His winning performance came down to a number of factors and his bike played a huge part. We caught up with Charlie and asked him what made this bike ideal for the course at...

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Specialized S-Works - Omega Pharma Quick-Step Team Edition Custom Build

If this bike looks familiar it's because it's one of a very limited run of S-Works Tarmacs created by Specialized for the Omega-Pharma Quick-Step team. We got our hands on three of the S-Works Pro team frames and built them up for customers.  We built this Quick-Step team frame up...

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We stock bicycles for every journey and every rider.

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