For every bottle sold, we will donate all of the proceeds to RCC.
Via Richmond Cycling Corps:
"We use cycling as our platform for change. We infuse ourselves; our passion, our values, our creativity, our drive, and our dedication into the lives of our youth. We have fun. We laugh. We teach. We learn. We promise our youth, that if they stay with Richmond Cycling Corps, they will get out of public housing. We will never break our promise. We will never become set in our ways; we will always be dynamic in our approach to changing youthlives. We are fearless in our approach to our purpose. We will not become tangled in red-tape, policy, politics, and talking heads. We will always deliver action, not messaging. Life is too short, and we, including our youth, have a lot to accomplish. We will always be passionate towards our purpose."
"We re-engineer the behavioral and developmental gaps that are prevalent among youth in public housing. We use bicycles, hard training, and tough love to accomplish this monumental task. From top to bottom, we operate in a different way, with a different approach, in a unique style. It’s hard to articulate this ‘style,’ but it’s made from holding our youth accountable, expanding their world, constant evolution of our programming, infusion of our distinct personalities, and broadcasting a knuckles down work ethic. As an organization, including our youth, our battle cry is 'Can't Stop, Won't Stop.'"
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